Kenya’s oldest hospital (Kenyatta) tops in Facebook use

The 120-year-old Kenyatta National Hospital has proven age is just a number by emerging top in Facebook presence. It also emerges that cancer and heart conditions are the most-posted topics by top medical facilities in the country.

Kenyatta National Hospital (KNH), the largest hospital in East Africa has the highest presence on Facebook ahead of all other major health facilities in Kenya.

This is from a recent study that assessed Facebook use by all Kenya’s top hospitals (Level 5 and 6) in both the public and private sectors.

“Kenyatta National Hospital had the largest number of Facebook likes at 96,908 for a one-year period,” says the study.

The study has been done by a team from Moi Teaching and Referral Hospital, (MTRH) Eldoret, Kenya the second-largest public hospital in the country.

The research team which included MTRH Chief Executive Officer Dr Wilson Aruasa had collected 2,800 Facebook posts made over a one-year period by 16 top hospitals.

Their findings were presented last month (July 2021) at the Pacific Asia Conference on Information Systems (PACIS 2021) held virtually from Dubai.

Coming at a far second was Gertrude’s Garden Children’s Hospital, a private facility with 47,795 likes and at third position was Moi Teaching and Referral Hospital with 21,715 likes.

Initially, the team had selected 38  of the top hospitals by official classification in Kenya  Thirty of the hospitals had a Facebook page while eight had none. The team however settled on 16 facilities that had over 5,000 likes.

“We sampled 2,800 Facebook posts made by 16 institutions from March 1, 2019, to February 29, 2020.”

During the period the two national hospitals, KNH and MTRH on average posted 121 per year. On the other hand, the private and faith-based hospitals posted 211 and 144 posts respectively.

The study found top medical institutions in Kenya to make an average of 15 Facebook posts per month

The Nairobi Hospital had the highest number of Facebook posts at 338, followed by RFH Specialist Hospital at 325 and Gertrude’s Garden Children’s Hospital at 306.

Coptic Hospital posted the lowest number of 18 posts, followed closely by The Mater Hospital and Moi Teaching and Referral Hospital at 42 and 44, respectively.

This shows private hospitals post a relatively higher number of posts than national and faith-based hospitals.

On average, the two most frequently posted topics were cancer and heart disease each at seven percent. Apart from tuberculosis and HIV/Aids, posting on other health conditions was insignificant.

The authors suggest their findings can help other medical institutions establish their presence in social media and topics that are important to Kenyans.

The 16 institutions and the likes

Kenyatta National Hospital (KNH) 96,908

Gertrude’s Garden Children’s Hospital (GGCH) 47,795

The Karen Hospital (Karen) 37,504

The Nairobi Women’s Hospital (TNWH) 35,369

The Nairobi Hospital (Nairobi) 35,277

AIC Kijabe Hospital (Kijabe) 22,892

Coptic Hospital (Coptic) 21,997

Moi Teaching and Referral Hospital (MTRH) 21,715

MP Shah Hospital (MP Shah) 24,798

Nairobi Wst Hospital (NWH) 17,784

Tenwek Hospital (Tenwek) 16,410

The Mater Hospital (Mater) 10,076

AIC Cure International Hospital (AICCIH) 9,108

Reale Hospital Eldoret (RHE) 8,577

PCEA Chogoria Hospital (PCEACH) 5,888

RFH Specialist Hospital (RFHSH) 5,377

By Gatonye Gathura

About Gatonye Gathura 126 Articles
Science Journalist

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