The 120-year-old Kenyatta National Hospital has proven age is just a number by emerging top in Facebook presence. It also emerges that cancer and heart conditions are the most-posted topics by top medical facilities in the country.
Kenyatta National Hospital (KNH), the largest hospital in East Africa has the highest presence on Facebook ahead of all other major health facilities in Kenya.
This is from a recent study that assessed Facebook use by all Kenya’s top hospitals (Level 5 and 6) in both the public and private sectors.
“Kenyatta National Hospital had the largest number of Facebook likes at 96,908 for a one-year period,” says the study.
The study has been done by a team from Moi Teaching and Referral Hospital, (MTRH) Eldoret, Kenya the second-largest public hospital in the country.
The research team which included MTRH Chief Executive Officer Dr Wilson Aruasa had collected 2,800 Facebook posts made over a one-year period by 16 top hospitals.
Their findings were presented last month (July 2021) at the Pacific Asia Conference on Information Systems (PACIS 2021) held virtually from Dubai.
Coming at a far second was Gertrude’s Garden Children’s Hospital, a private facility with 47,795 likes and at third position was Moi Teaching and Referral Hospital with 21,715 likes.
Initially, the team had selected 38 of the top hospitals by official classification in Kenya Thirty of the hospitals had a Facebook page while eight had none. The team however settled on 16 facilities that had over 5,000 likes.
“We sampled 2,800 Facebook posts made by 16 institutions from March 1, 2019, to February 29, 2020.”
During the period the two national hospitals, KNH and MTRH on average posted 121 per year. On the other hand, the private and faith-based hospitals posted 211 and 144 posts respectively.
The study found top medical institutions in Kenya to make an average of 15 Facebook posts per month
The Nairobi Hospital had the highest number of Facebook posts at 338, followed by RFH Specialist Hospital at 325 and Gertrude’s Garden Children’s Hospital at 306.
Coptic Hospital posted the lowest number of 18 posts, followed closely by The Mater Hospital and Moi Teaching and Referral Hospital at 42 and 44, respectively.
This shows private hospitals post a relatively higher number of posts than national and faith-based hospitals.
On average, the two most frequently posted topics were cancer and heart disease each at seven percent. Apart from tuberculosis and HIV/Aids, posting on other health conditions was insignificant.
The authors suggest their findings can help other medical institutions establish their presence in social media and topics that are important to Kenyans.
The 16 institutions and the likes
Kenyatta National Hospital (KNH) 96,908
Gertrude’s Garden Children’s Hospital (GGCH) 47,795
The Karen Hospital (Karen) 37,504
The Nairobi Women’s Hospital (TNWH) 35,369
The Nairobi Hospital (Nairobi) 35,277
AIC Kijabe Hospital (Kijabe) 22,892
Coptic Hospital (Coptic) 21,997
Moi Teaching and Referral Hospital (MTRH) 21,715
MP Shah Hospital (MP Shah) 24,798
Nairobi Wst Hospital (NWH) 17,784
Tenwek Hospital (Tenwek) 16,410
The Mater Hospital (Mater) 10,076
AIC Cure International Hospital (AICCIH) 9,108
Reale Hospital Eldoret (RHE) 8,577
PCEA Chogoria Hospital (PCEACH) 5,888
RFH Specialist Hospital (RFHSH) 5,377
By Gatonye Gathura